known A look at product launches that took a lot to talk about, and then failed:
Apple Newton, launched in 1993 with a development cost estimated at U.S. $ 1.5 billion million (today's dollars). There is an iPad. It was the first computer from Apple. It was announced two years before its release, and was a product improvised and full of problems.
Betamax-Launched in 1975, at a cost of $ 400 million. The Sony Betamax came to market ahead of the VHS, and it surpassed in picture quality. But his tapes only stored 60 minutes could not be a movie.
Edsel-Launched in 1957, it cost us $ 2.2 billion. Marketed as "the car of the future" and launched "E Day" attracted many curious but few buyers.
McDonald's Arch Deluxe, released in 1996, cost $ 350 million. Intended for sophisticated palates, the burger had a new "secret sauce" made with mustard and mayonnaise, and had bacon in a rounded shape. Marketing with coupons is a dollar and trade of children saying it was "disgusting."
New Coke: launched in 1985, cost $ 200 million. Angered fans who had to complain and wait 79 days before the reintroduction of the original.
Froylan F.
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