not only the economic downturn has made the big bookstores like Borders and Barnes & Noble tremble with fear before the precipitous drop in sales, also the thrust of the publishing world into the digital age and increasing competition forces the industry to reinvent itself to prevent its disappearance from the market.
Libraries shuffled not choice but to close its doors argue that, in the U.S., more than half the book sales are not recorded in their shops, but in the big chain stores such as Wal- Mart and Target, which have the possibility to offer better discounts to consumers.
On the other hand, online retail companies also contribute to complicate the picture. Proof of this is that while Amazon sold in 2009, up 19% of books printed in the U.S., Barnes & Noble was made with 17% and Borders, with 10%. Estimates of Amazon's sales will increase to 28% by 2015.
However, the libraries that are pushing to disappear no effort to build an online profile and regain lost customers. While some of them develop their own version of electronic book reader, others emphasize customer service, at the same time offer recommendations of books and free Internet access to retain customers longer and lead them to make downloads digital books.
Among other survival strategies that libraries have adopted are: 1) organize clubs or reading groups, 2) sell other items such as stationery, jewelry, toys, cards, 3) offer new services: creative writing classes, courses
Summer for children, etc..
Froylan F.
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